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CATI
CATI stands for Computer Assisted Telephone Interview, this methodology has replaced traditional telephone interviews. All logic, questionnaire routing or complex surveys are handled by CATI programming.
Main advantages:
- The interviewer focuses exclusively on the interview, as the commands and routing instructions are pre-programmed;
- Data is captured and entered directly into the survey database. This eliminates the need for additional data processing;
- As feedback is being collected live, survey results and reports can be managed incrementally during the fieldwork;
- Most modern CATI platforms combine telephone interview capabilities with online surveys, allowing for mixed-mode methodologies.